Retail Express Blog

Why Integrated POS and Payments Matter in Modern Retail

maryna@maropost.com (Maryna Shulzhenko) — Tue, 17 Mar 2026 18:18:56 GMT

Key Takeaways from the Retail Express & Tyro Webinar

Retail is entering a new phase of opportunity.

With improving consumer confidence and spending beginning to rebound, retailers who invest in smarter, connected technology are best positioned to grow. But as customer expectations rise, retailers need systems that not only process transactions—but also deliver seamless experiences across in-store and online channels.

That's exactly what we explored in our recent webinar with Tyro, where we discussed how integrated payments and connected retail systems help retailers streamline operations, reduce errors, and create better customer experiences.

If you missed the live session, you can watch the full recording here.

But first, here are the key insights retailers should know.

Retail is rebounding — but efficiency matters more than ever

The Australian retail landscape is showing encouraging signs of recovery.

According to the Australian Bureau of Statistics, retail sales grew 1.2% in June 2025, marking the strongest increase since March 2022. Combined with easing financial pressure and improving customer sentiment, retailers are seeing a renewed opportunity for growth.

At the same time, the way customers pay has shifted dramatically.

Today, card-based payments account for around 76% of all transactions. That means retailers who rely on disconnected payment systems or manual processes risk falling behind.

This is where integrated payment solutions become critical.

Why integrated payments matter for retailers

Many retailers still operate with standalone payment terminals, where staff manually enter transaction amounts into EFTPOS machines.

While it may seem like a small step, this manual process introduces significant operational challenges.

Integrated payments eliminate these issues by connecting your point-of-sale (POS) system directly with your payment terminal.

The benefits include:

1. Fewer payment errors

Manual entry mistakes happen more often than retailers realize.

Entering the wrong amount—even by accident—can lead to undercharging or overcharging customers. Integrated payments automatically push the transaction value from the POS to the terminal, significantly reducing human error.

In fact, retailers typically see around a 30% reduction in payment errors when switching to integrated payments.

2. Faster checkout experiences

Customers expect quick and seamless checkout experiences.

Manual payment entry slows things down, especially during busy trading periods. Integrated payments remove the extra step, allowing staff to complete transactions faster and keep queues moving.

For retailers, this means:

Faster transactions
Shorter queues
Happier customers

3. Easier end-of-day reconciliation

Standalone terminals often create reconciliation headaches.

When your POS and payment systems operate separately, it becomes harder to match transactions at the end of the day.

With integrated payments, your POS becomes the single source of truth for sales and payment data. Everything is captured in one place, making reconciliation simpler and faster.

How Retail Express helps retailers work smarter

Retail Express was originally built by retailers, for retailers.

With over 20 years of experience and more than 4,000 retailers across Australia and New Zealand, Retail Express is designed to help businesses spend less time managing systems and more time focusing on customers.

Key capabilities include:

Unified customer insights: Retail Express provides a 360-degree view of customer data, helping retailers better understand purchasing behavior and build stronger loyalty programs.
Powerful inventory management: Retailers can manage stock across stores, warehouses, and locations in real time, ensuring accurate visibility and smarter purchasing decisions based on sales velocity, seasonal trends, inventory demand and more.
Multi-store and franchise support: Retail Express is purpose-built for multi-store operations, giving retailers visibility across their entire network.

Retailers can:

View live stock levels across stores
Transfer inventory between locations
Manage multiple accounting systems
Control staff access with advanced security settings

The role of Tyro in connected retail

Retail Express has partnered with Tyro for nearly a decade to deliver seamless payment integration for retailers.

Tyro is one of Australia's leading payment providers, supporting more than 76,000 businesses nationwide with innovative payment solutions.

The key difference? Direct integration.

Unlike some payment providers that rely on middleware systems, Tyro connects directly to Retail Express, helping ensure faster processing and minimal checkout delays.

This direct connection helps retailers achieve:

Faster transaction speeds
Reliable payment performance
A smoother customer checkout experience

Supporting true omnichannel retail

Today's customers move fluidly between online and in-store shopping.

That means retailers need payment solutions that support omnichannel experiences, where data flows seamlessly across every touchpoint.

With Tyro's omnichannel capabilities, retailers can:

Accept payments in-store and online
Manage transactions through a unified system
Track customer purchasing behaviour across channels
Process buy-online-return-in-store refunds easily

Each transaction includes a unique reference number, allowing staff to quickly locate purchases and process returns—regardless of where the purchase was made.

Real-time insights for better business decisions

Data is one of the most valuable assets for modern retailers.

Tyro's reporting tools provide real-time transaction and settlement data, which can feed directly into Retail Express.

Retailers gain visibility into:

Transaction details
Payment methods
Store performance
Settlement timing
Refunds and reversals

For businesses managing multiple locations, this level of insight enables smarter decisions and better financial oversight.

Built for Australian retailers

Another major advantage of the Retail Express and Tyro partnership is local expertise.

Tyro is a proudly Australian payments provider, with local support teams available when retailers need assistance—whether that's troubleshooting a terminal or resolving settlement queries.

This local support model helps ensure retailers have reliable partners they can count on.

Watch the full webinar

Integrated payments aren't just about processing transactions—they're about creating connected retail experiences that drive efficiency, reduce friction, and unlock new opportunities for growth.

In our webinar with Tyro, we explored:

How integrated payments reduce errors and improve operations
The benefits of unified payment and POS systems
Omnichannel payment strategies for modern retailers
Real-world examples of connected retail experiences

Watch the full webinar recording to see how Retail Express and Tyro help retailers grow smarter.

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As Black Friday and Cyber Monday (BFCM) approach, retail and ecommerce operations teams are preparing for the busiest weekend of the year—and smooth operations across the organisation are more important than ever.

How to transform your BFCM data into a year-round growth strategy

Retail Express Team — Wed, 11 Sep 2024 04:00:00 GMT

In 2023, in-store and online shoppers spent $9B in Australia alone on BFCM weekend, which was a 22% increase from 2022. For ecommerce brands, Black Friday and Cyber Monday (BFCM) means navigating how their retail ops will handle a huge spike in demand—but it also means a ton of new data to inform their growth strategies. Peak season is a prime opportunity to gather valuable insights that can fuel your success year-round.

More customer engagement and buying activity means a lot more data—creating a better chance for you to understand customer behaviour, product performance, and market trends. But to turn these insights into a strategic advantage, you need to lay the groundwork and plan for how you’ll implement them throughout the year.

Set up analytics tracking early

To make data-driven decisions, you need time to gather the right insights—but BFCM gives you an advantage by generating a bunch of data in a short period. It gives you the opportunity to dive deep and see quickly what’s working and what’s not, from which marketing channels perform best to which ads resonate with different audiences.

By setting up robust analytics tracking well ahead of BFCM, you’ll be ready to capture data needed for valuable insights in real time. By analysing that data, you can focus your marketing spend on what drives results, helping you fine-tune your strategy not just during the peak season, but all year round. With an all-in-one POS system, gathering these detailed insights across your entire retail operation is simple, and the data collection process is a seamless part of your growth strategy.

Use insights from BFCM to shape your ongoing strategy

Once the chaos of BFCM is behind you, you’ll have a ton of data that you can sift through to inform strategies for lasting success. Here’s how to make the most of all that data:

Measure the effectiveness of your marketing efforts

If you’ve followed our advice, you have already begun to put a decent amount of time and planning into your marketing efforts ahead of BFCM. Having meticulously planned out those strategies ahead of time, you’ll have a ton of insights to gain. Here’s what you should look at:

Channel analysis

Take a look at which marketing channels delivered the best results during BFCM. You undoubtedly put a lot of effort into your email campaigns—did those earn the most traffic? Or were your social media ads the most effective in converting browsers into buyers?

Identifying the channels with the highest ROI for your BFCM campaigns gives you more data points so you can continue testing performance on those channels beyond BFCM. Maybe it’s the case that your email campaigns were a huge revenue driver during the holidays, but other channels are where you’ll allocate resources for the rest of the year. Let the data you generate on BFCM inspire creative ways to test your hypotheses about each channel’s performance.

Message optimization

The messages and content that resonated with your audience during BFCM are a goldmine for shaping future campaigns. To uncover which elements drove the highest engagement and conversions, make use of A/B testing across your emails and ads. Implement tracking tools like UTMs to see which messages are pulling customers in. For in-store visits, leverage loyalty programs to identify which promotions or communications customers have received. Did a particular offer create a sense of urgency, or did a specific value proposition hit home? Use these insights to fine-tune your messaging strategy, ensuring future campaigns continue to engage your audience effectively

Audience segmentation

Understanding who responded to your marketing efforts is just as crucial as knowing which channels performed best. Segment your audience based on their behaviour during BFCM—who made repeat purchases, who responded to specific promotions, and who engaged most with your content. Tailor your future campaigns to these segments by delivering personalised messages and offers that speak directly to their preferences and buying habits. Personalised marketing always works better, and tailoring your communications to your customers’ wants and needs is a fast track to gaining loyal customers.

Campaign timing and frequency

The influx of demand on BFCM gives you a ton of opportunity to fine-tune your campaign timing and frequency. The data you gather—whether your audience is more responsive to early-bird deals, last-minute offers, or event-day reminders—can be a game-changer. Use those insights to craft a more strategic campaign schedule, meeting your audience right when they’re ready to engage with your brand, and ultimately make a purchase. Over time, you can get really detailed as you optimise campaign timing for each customer segment. Every brand wants their piece of the pie, and your goal should be to take the biggest slice you can get.

Creative and visual appeal

Even though it can be hard to quantify, you shouldn’t overlook the power of creative and visual elements in your marketing campaigns. To understand which visuals, designs, and formats were most effective during BFCM, consider using A/B testing to compare different types of content, like video versus carousel ads. Tools like heatmaps can show you where users are clicking or engaging the most. And if customers are coming in-store, loyalty programs can help you track which creatives brought them in.

Beyond these methods, you can analyse which SKUs were most popular, how products were bundled, and which channels drove the most sales. All these insights will help you refine your creative approach by segment. If you’ve done it right, by the end of BFCM, you’ll have a ton of data available to help you build smarter marketing strategies.

Retail Express by Maropost was built by retailers for retailers to bring every piece of your retail ops in one place. Want to see how Retail Express makes it easy to collect real-time data during peak periods? Get a demo.

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Retail Express Blog

Why Integrated POS and Payments Matter in Modern Retail

Retail is rebounding — but efficiency matters more than ever

Why integrated payments matter for retailers

The benefits include:

1. Fewer payment errors

2. Faster checkout experiences

3. Easier end-of-day reconciliation

How Retail Express helps retailers work smarter

Key capabilities include:

The role of Tyro in connected retail

Supporting true omnichannel retail

Real-time insights for better business decisions

Built for Australian retailers

Watch the full webinar

Driving Smarter Retail Growth Through Connected Experiences

How To Write ‘Thank You For Your Purchase’ Messages For Retail Customers (With Swipe-Worthy Examples)

Table of contents

Endless aisle: How flexible inventory is revolutionising retail

Don’t settle for a basic POS: Signs your point-of-sale system is holding you back

Table of contents

The #1 blocker of increased revenue on BFCM: Siloed retail operations

How to transform your BFCM data into a year-round growth strategy

Set up analytics tracking early

Use insights from BFCM to shape your ongoing strategy

Measure the effectiveness of your marketing efforts

Channel analysis

Message optimization

Audience segmentation

Campaign timing and frequency

Creative and visual appeal

How To Increase Foot Traffic In Your Retail Store In 2022 (4 Vital Tips)

Table of contents

Free eCommerce Returns: Should Retailers Offer Them? (Latest Stats & Tips + How To Reduce Them)

Table of contents

How To Boost eCommerce Sales & Increase Revenue With The Right Omnichannel POS Software for Retail

Table of contents